Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users
Shen, Siu-Tsen and Prior, Stephen D. and Chen, Kuen-Meau (2009) Comparing the perspicacity, appropriateness and preference of web browser icons with Chinese users. Digital Creativity, 20 (1-2). pp. 59-78. ISSN 1462-6268
Full text is not in this repository.
Official URL: http://ejournals.ebsco.com/Article.asp?Contributio...
This item is available in the Library Catalogue
This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates in the region of 80%, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates in the region of 60% and are considered inappropriate and below the ISO threshold of success.
|Research Areas:||A. > School of Science and Technology > Computer and Communications Engineering|
|Citations on ISI Web of Science:||0|
|Deposited On:||13 Oct 2009 08:38|
|Last Modified:||04 Mar 2015 14:33|
Repository staff only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year