A holistic framework of corporate website favourability

Ageeva, Elena, Foroudi, Pantea, Melewar, T. C., Nguyen, Bang and Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 (2019) A holistic framework of corporate website favourability. Corporate Reputation Review . ISSN 1363-3589 (Published online first) (doi:10.1057/s41299-019-00079-9)

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Abstract

This paper extends the current knowledge of corporate website favourability (CWF) by developing a comprehensive conceptual model of its influence on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies on corporate websites from the perspectives of marketing, management, corporate identity and corporate visual identity in order to inform our understanding of the antecedents and consequences of CWF. The propositions and the conceptual framework present an approach by which a corporation can design and manage a favourable corporate website. A number of important contributions are offered: First, the paper adds to the understanding of CWF; second, it discusses the antecedents of CWF by drawing upon the existing literature; third, it is beneficial for practitioners in shaping CWF strategies, and fourth, it offers possible consequences of CWF and provides a framework for future testing.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 27915
Notes on copyright: This is a post-peer-review, pre-copyedit version of an article published in Corporate Reputation Review. The definitive publisher-authenticated version Ageeva, E., Foroudi, P., Melewar, T.C. et al. Corp Reputation Rev (2019) is available online at: https://doi.org/10.1057/s41299-019-00079-9
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Depositing User: Pantea Foroudi
Date Deposited: 21 Oct 2019 16:09
Last Modified: 06 Nov 2019 01:24
URI: https://eprints.mdx.ac.uk/id/eprint/27915

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