Whispering experience: configuring the symmetrical and asymmetrical paths to travelers' satisfaction and passion

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Marvi, Reza and Nazarian, Alireza (2019) Whispering experience: configuring the symmetrical and asymmetrical paths to travelers' satisfaction and passion. In: Place Branding: Connecting Tourist Experiences to Places. Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Mauri, Chiara, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Melewar, T. C., eds. Routledge, pp. 160-181. ISBN 9781472455925, e-ISBN 9781315600567. (doi:10.4324/9781315600567-9)

Abstract

Learning outcomes
At the end of this chapter, readers should be able to:
1. Understand the impact of visual and non-visual content and trustworthiness on travelers’ experience.
2. Recognize the impact of travelers’ experience on loyalty, reputation, satisfaction, and passion.
3. Explain the role that the demographics of travelers (age, education, occupation, and age) play in such associations, and suggests a conceptual research framework along with research tenets.

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 27891
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 18 Oct 2019 14:46
Last Modified: 19 May 2020 22:20
URI: https://eprints.mdx.ac.uk/id/eprint/27891

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