City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement

Priporas, Constantinos-Vasilios, Stylos, Nikolaos and Kamenidou, Irene (2019) City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement. Journal of Business Research . ISSN 0148-2963 (Published online first) (doi:10.1016/j.jbusres.2019.05.019)

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Abstract

The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 26727
Notes on copyright: This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The version of record is published by Elsevier available at: https://doi.org/10.1016/j.jbusres.2019.05.019
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Depositing User: Costas Priporas
Date Deposited: 07 Jun 2019 10:48
Last Modified: 09 Jun 2019 04:51
URI: https://eprints.mdx.ac.uk/id/eprint/26727

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