Adopting consumer time: the dangers for higher education

Gibbs, Paul (2009) Adopting consumer time: the dangers for higher education. London review of education, 7 (2). pp. 113-124. ISSN 1474-8479

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Time and temporality have received little attention in the consumerism, marketing or, until recently, higher education literature. This paper attempts to compare the notions of timing implicit in education as paideia (transitional personal growth) with that implicit in consumerism and the marketing practices which foster it. This investigation uses Heidegger's three notions of being and their corresponding concepts of time to understand the phenomena of education and consumerism. It suggests that the consumerist notion of time can changes what higher education might be through how individuals understand their being. In my conceptual discussion I challenge higher education to resist its being temporalized by consumerism.

Item Type:Article
Research Areas:A. > Centre for Education Research and Scholarship (CERS)
A. > School of Health and Education
ID Code:2603
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Deposited On:24 Jun 2009 12:19
Last Modified:13 Mar 2015 14:55

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