Exploring how followers respond to micro-influencer endorsement

Chang, Shing-Wan and Dang, Thi Thao Trang (2019) Exploring how followers respond to micro-influencer endorsement. In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 July, 2019, Edinburgh, Scotland. (Accepted/In press)

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 26017
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Depositing User: Shing-Wan Chang
Date Deposited: 21 Jan 2019 11:19
Last Modified: 03 Apr 2019 20:20
URI: https://eprints.mdx.ac.uk/id/eprint/26017

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