Instagram advertising: The catalyst for impulse purchase?

Chang, Shing-Wan and Mirto, Alessandra (2019) Instagram advertising: The catalyst for impulse purchase? In: 2019 Academy of Marketing Science World Marketing Congress, 09-12 Jul 2019, Edinburgh, Scotland. (Accepted/In press)

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 26016
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Depositing User: Shing-Wan Chang
Date Deposited: 21 Jan 2019 11:14
Last Modified: 19 Feb 2019 16:51
URI: http://eprints.mdx.ac.uk/id/eprint/26016

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