Gibbs, Paul (2007) Editorial. Journal of business research, 60 (9). pp. 925-926. ISSN 0148-2963

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The British Academy of Marketing mirrors that of the USA in developing special interest groups to focus attention on specific aspects of its remit. One such group takes as its subject matter the marketing of higher education. This special issue is edited by the Chair of that group from papers delivered at its first European Conference in Cyprus. Papers presented are clustered in three themes: student recruitment, student service and theoretical issues. The content and context of the issues is discussed in the editorial.

Item Type:Article
Research Areas:A. Middlesex University Schools and Centres > Centre for Education Research and Scholarship (CERS)
A. Middlesex University Schools and Centres > School of Health and Education
ID Code:2590
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Deposited On:24 Jun 2009 09:18
Last Modified:30 Jan 2015 17:02

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