The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing
Gibbs, Paul and Ilkan, Mustafa and Pouloukas, Stavros (2007) The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing. Equal Opportunities International, 26 (7). pp. 678-692. ISSN 0261-0159
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This paper takes advantage of the closeness of two secular, separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising can be related to levels of religiousness, time usage and temporality. The resulting observations are then offered as insights into the notion of ethics in the two religious groups and how these might influence marketing to multicultural communities.
|Research Areas:||Institute for Work Based Learning|
|Deposited On:||24 Jun 2009 09:08|
|Last Modified:||14 May 2014 10:25|
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