The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing

Gibbs, Paul and Ilkan, Mustafa and Pouloukas, Stavros (2007) The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing. Equal Opportunities International, 26 (7). pp. 678-692. ISSN 0261-0159

Full text is not in this repository.

Official URL: http://www.emeraldinsight.com/Insight/viewPDF.jsp?...

This item is available in the Library Catalogue

Abstract

This paper takes advantage of the closeness of two secular, separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising can be related to levels of religiousness, time usage and temporality. The resulting observations are then offered as insights into the notion of ethics in the two religious groups and how these might influence marketing to multicultural communities.

Item Type:Article
Research Areas:School of Health and Education
Centre for Education Research and Scholarship (CERS)
ID Code:2589
Useful Links:
Deposited On:24 Jun 2009 09:08
Last Modified:24 Oct 2014 15:43

Repository staff only: item control page

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year