The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing

Gibbs, Paul and Ilkan, Mustafa and Pouloukas, Stavros (2007) The ethics of marketing in Muslim and Christian communities in Cyprus: insights for marketing. Equal Opportunities International, 26 (7). pp. 678-692. ISSN 0261-0159

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Abstract

This paper takes advantage of the closeness of two secular, separated communities on the island of Cyprus to study how controversial products and forms of offensive advertising can be related to levels of religiousness, time usage and temporality. The resulting observations are then offered as insights into the notion of ethics in the two religious groups and how these might influence marketing to multicultural communities.

Item Type: Article
Research Areas: A. > Centre for Education Research and Scholarship (CERS)
A. > School of Health and Education
Item ID: 2589
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Depositing User: Repository team
Date Deposited: 24 Jun 2009 09:08
Last Modified: 15 Feb 2016 15:05
URI: http://eprints.mdx.ac.uk/id/eprint/2589

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