Does advertising pervert higher education? The case for resistance

Gibbs, Paul (2007) Does advertising pervert higher education? The case for resistance. Journal of Marketing for Higher Education, 17 (1). pp. 3-11. ISSN 0884-1241 (doi:10.1300/J050v17n01_02)

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My argument is that when marketing-particularly advertising-may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions.

This argument requires that advertising has a primary intent to persuade rather than inform; that by being intrusive, invasive and manipulative it is potentially exploitative and that this exploitation can harm the goal of an education for a common good. Should it do this then it becomes morally problematic.

Item Type: Article
Research Areas: A. > Centre for Education Research and Scholarship (CERS)
A. > School of Health and Education
Item ID: 2586
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Depositing User: Repository team
Date Deposited: 24 Jun 2009 07:44
Last Modified: 13 Oct 2016 14:14

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