Cues adopted by consumers in examining corporate website favorability: an empirical study of financial institutions in the UK and Russia

Ageeva, Elena, Melewar, T. C., Foroudi, Pantea and Dennis, Charles (2019) Cues adopted by consumers in examining corporate website favorability: an empirical study of financial institutions in the UK and Russia. Journal of Business Research, 98 . pp. 15-32. ISSN 0148-2963

[img] PDF - Final accepted version (with author's formatting)
Restricted to Repository staff and depositor only until 18 July 2020.
Available under License Creative Commons Attribution-NonCommercial-NoDerivatives.

Download (1MB) |

Abstract

The purpose of this paper is to explore, reconcile and depict corporate website favorability (CWF), its antecedents and consequences in the financial setting in the UK and Russia context. To achieve the goals of this study, the research adopted a mixed method research design by using a survey, which is supported by insights from in-depth interviews and focus group discussions. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and Structural equation modeling (SEM) were applied to gain insight into the various influences and relationships. The paper develops and empirically validates the framework of CWF antecedents and consequences. The paper indicates essential guidance for cross-functional managers and designers regarding the integrated and holistic utilization of building favorable corporate websites as part of the corporate identity management. The paper adds to the understanding of CWF and discusses the antecedents of CWF by drawing upon the existing literature. Furthermore, it offers possible consequences of CWF and provides a framework for future testing.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 25740
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 03 Dec 2018 16:34
Last Modified: 05 Apr 2019 20:55
URI: https://eprints.mdx.ac.uk/id/eprint/25740

Actions (login required)

Edit Item Edit Item

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year