Marketing issues for non-degree UK higher education: The case of foundation degrees
Gibbs, Paul (2002) Marketing issues for non-degree UK higher education: The case of foundation degrees. Journal of Vocational Education and Training, 54 (2). pp. 237-248. ISSN 1363-6820
Full text is not in this repository.
This item is available in the Library Catalogue
This article discusses the contribution of the foundation degree to the brand values of United Kingdom higher education. The article highlights a failure of care in the construction and promotion of this product from a marketing perspective. The article argues for clarity of purpose and a greater veracity in the claim of parity of esteem for vocational qualifications. It concludes by offering a marketing proposal for the Foundation Degree.
|Research Areas:||Institute for Work Based Learning|
|Deposited On:||23 Jun 2009 12:57|
|Last Modified:||14 May 2014 10:25|
Repository staff only: item control page
Full text downloads (NB count will be zero if no full text documents are attached to the record)
Downloads per month over the past year