Marketing issues for non-degree UK higher education: The case of foundation degrees
Gibbs, Paul (2002) Marketing issues for non-degree UK higher education: The case of foundation degrees. Journal of Vocational Education and Training, 54 (2). pp. 237-248. ISSN 1363-6820
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This article discusses the contribution of the foundation degree to the brand values of United Kingdom higher education. The article highlights a failure of care in the construction and promotion of this product from a marketing perspective. The article argues for clarity of purpose and a greater veracity in the claim of parity of esteem for vocational qualifications. It concludes by offering a marketing proposal for the Foundation Degree.
|Research Areas:||Institute of Work Based Learning > Work Based Learning|
|Deposited On:||23 Jun 2009 12:57|
|Last Modified:||30 Jan 2014 08:33|
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