Marketing issues for non-degree UK higher education: The case of foundation degrees

Gibbs, Paul (2002) Marketing issues for non-degree UK higher education: The case of foundation degrees. Journal of Vocational Education and Training, 54 (2). pp. 237-248. ISSN 1363-6820

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Abstract

This article discusses the contribution of the foundation degree to the brand values of United Kingdom higher education. The article highlights a failure of care in the construction and promotion of this product from a marketing perspective. The article argues for clarity of purpose and a greater veracity in the claim of parity of esteem for vocational qualifications. It concludes by offering a marketing proposal for the Foundation Degree.

Item Type:Article
Research Areas:Institute for Work Based Learning
ID Code:2571
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Deposited On:23 Jun 2009 12:57
Last Modified:14 May 2014 10:25

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