Marketing issues for non-degree UK higher education: The case of foundation degrees

Gibbs, Paul (2002) Marketing issues for non-degree UK higher education: The case of foundation degrees. Journal of Vocational Education and Training, 54 (2). pp. 237-248. ISSN 1363-6820

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Abstract

This article discusses the contribution of the foundation degree to the brand values of United Kingdom higher education. The article highlights a failure of care in the construction and promotion of this product from a marketing perspective. The article argues for clarity of purpose and a greater veracity in the claim of parity of esteem for vocational qualifications. It concludes by offering a marketing proposal for the Foundation Degree.

Item Type: Article
Research Areas: A. > Centre for Education Research and Scholarship (CERS)
A. > School of Health and Education
Item ID: 2571
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Depositing User: Users 36 not found.
Date Deposited: 23 Jun 2009 12:57
Last Modified: 14 Dec 2015 12:42
URI: http://eprints.mdx.ac.uk/id/eprint/2571

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