From the invisible hand to the invisible hand shake: marketing higher education

Gibbs, Paul (2002) From the invisible hand to the invisible hand shake: marketing higher education. Research in Post-compulsory Education, 7 (3). pp. 323-335. ISSN 1359-6748

Full text is not in this repository.

This item is available in: Library Catalogue

Abstract

This article considers that the fundamentals of marketing which were developed to increase business efficiency fail to fulfil the needs of higher education. An alternative premise is proposed based on the notions of temporality, confidence and trust. The article is timely as higher education embraces a business model of competition almost without questioning the appropriateness of the tools it uses.

Item Type: Article
Research Areas: A. > Centre for Education Research and Scholarship (CERS)
A. > School of Health and Education
Item ID: 2570
Useful Links:
Depositing User: Users 36 not found.
Date Deposited: 23 Jun 2009 10:40
Last Modified: 14 Dec 2015 12:35
URI: http://eprints.mdx.ac.uk/id/eprint/2570

Actions (login required)

Edit Item Edit Item