The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size

Jin, Zhongqi and Navare, Jyoti and Lynch, Richard (2018) The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size. R&D Management . ISSN 0033-6807 (Published online first)

[img] PDF - Final accepted version (with author's formatting)
Restricted to Repository staff and depositor only until 18 November 2020.

Download (571kB) |

Abstract

Being sustainability oriented has become a key strategy for many firms. Equally, innovation culture and innovation outcomes have long been recognized as important contributors to the growth of firms. However, the literature on sustainability and innovation provides limited understanding of the important relationship between sustainability orientation, innovation culture and innovation outcomes. Given that large firms and small firms differ in building and employing their strategic assets, firm size matters in understanding the relationship. Through the lens of resource-based view, we develop a theoretical model embedding the four components and test it using data from a global survey: the 2012 Comparative Performance Assessment Study. Our research contributes to sustainability literature and innovation theory by providing an integrated framework to explicate the mechanism through which the innovation culture of the firm impacts on innovative performance through the sustainability orientation of the firm. The findings advance our understanding of the extent to which sustainable orientation can explain the relationship between innovation culture and innovation outcomes. Our evidence shows that the innovation culture of a firm facilitates the sustainability orientation of the firm and that the converse also applies. The research also contributes to our knowledge of the differences between large and small firms in leveraging their strategic assets in terms of innovation culture and sustainability orientation to facilitate superior innovation outcomes. Although firm size moderates the relationship between innovation culture and innovation outcomes, the research shows that this no longer holds when sustainability orientation is included in the relationship. A strong sustainability orientation can be a competitive advantage for firms in the delivery of superior innovation outcomes.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 25488
Notes on copyright: This is the peer reviewed version of the following article: JJin Z, Navare J, Lynch R. The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size. R&D Management. 2018;00:000–000, which has been published in final form at https://doi.org/10.1111/radm.12351. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. [http://www.wileyauthors.com/self-archiving].
Useful Links:
Depositing User: Zhongqi Jin
Date Deposited: 29 Oct 2018 15:52
Last Modified: 19 Nov 2018 11:36
URI: http://eprints.mdx.ac.uk/id/eprint/25488

Actions (login required)

Edit Item Edit Item

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year