Normative influences: How socio-cultural and industrial norms influence the adoption of sustainability practices. A grounded theory of Cretan, small tourism firms

Kornilaki, Marianna and Font, X. (2019) Normative influences: How socio-cultural and industrial norms influence the adoption of sustainability practices. A grounded theory of Cretan, small tourism firms. Journal of Environmental Management, 230 . pp. 183-189. ISSN 0301-4797

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Abstract

Previous research explains the various factors that motivate or discourage the owner-managers of small firms to behave sustainably. However, it has failed to develop a meaningful understanding of how these factors inter-relate or combine to influence their decisions. This research identifies and explains how socio-cultural and industrial norms influence the intentions and behaviours towards sustainability of owner-managers of small tourism firms. This grounded theory study shows how selective peer association allows the use of norms that match one's values to predict the difficulties, benefits and therefore justification for pro-sustainability (in)action. Locally-held socio-cultural norms determine what is commonly (dis)approved of through reflective and comparative processes. Connectedness to the locality triggers empathy for nature and the local society, but not a corresponding sense of responsibility. This dissonance is managed by allocating responsibility to industry actors perceived as more powerful, particularly tour operators and consumers, and to the widespread greed and short term culture dominating the sector. [Abstract copyright: Crown Copyright © 2018. Published by Elsevier Ltd. All rights reserved.]

Item Type: Article
Additional Information: ** From PubMed via Jisc Publications Router. ** History: received 26-03-2018; revised 13-09-2018; accepted 20-09-2018.
Keywords (uncontrolled): Conforming, Industrial norms, Normative influences, Small tourism firms, Socio-cultural norms, Sustainability
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 25439
Useful Links:
SWORD Depositor: Jisc Publications Router
Depositing User: Jisc Publications Router
Date Deposited: 19 Oct 2018 08:44
Last Modified: 19 Dec 2018 12:26
URI: http://eprints.mdx.ac.uk/id/eprint/25439

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