An investigation of mobile social networking application users' responses to in-app advertisements

Chang, Shing-Wan, Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users' responses to in-app advertisements. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 24993
Notes on copyright: The author’s manuscript is included in Middlesex University Research Repository (https://eprints.mdx.ac.uk/) with permission of the Association for Consumer Research
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Depositing User: Shing-Wan Chang
Date Deposited: 25 Sep 2018 17:15
Last Modified: 05 May 2019 05:10
URI: https://eprints.mdx.ac.uk/id/eprint/24993

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