Beyond image: imagined experiences of a destination

Cherifi, Barbora and Smith, Andrew and Maitland, Robert and Stevenson, Nancy (2018) Beyond image: imagined experiences of a destination. International Journal of Tourism Research . ISSN 1099-2340 (Published online first)

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The aim of this study is to explore the idea that people can imagine themselves in a destination and can have imagined experiences. This broadens our understanding of how people think about destinations and provides an extension of the established destination image literature, and that which explores actual tourist experiences. The research involved asking 300 Czech residents who had never been to London to imagine what it would be like to visit. Their responses were examined qualitatively using thematic analysis. The findings suggest that people can imagine experiences and that these involve a range of sensations; much like ‘real’ experiences.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 24842
Notes on copyright: This is the peer reviewed version of the following article: Cherifi B, Smith A, Maitland R, Stevenson N. Beyond image: Imagined experiences of a destination. Int J Tourism Res. 2018;1–8. , which has been published in final form at This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
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Depositing User: Barbora Cherifi
Date Deposited: 29 Aug 2018 11:07
Last Modified: 07 Dec 2018 08:16

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