Tutoring executives online: what drives perceived quality?

Bignoux, Stephane and Sund, Kristian J. (2018) Tutoring executives online: what drives perceived quality? Behaviour and Information Technology, 37 (7). pp. 703-713. ISSN 0144-929X (doi:10.1080/0144929X.2018.1474254)

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Abstract

Studies of learning and student satisfaction in the context of online university programmes have largely neglected programmes catering specifically to business executives. Such executives have typically been away from higher education for a number of years, and have collected substantial practical experience in the subject matters they are taught. Their expectations in terms of both content and delivery may therefore be different from non-executive students. We explore perceptions of the quality of tutoring in the context of an online executive MBA programme through participant interviews. We find that in addition to some of the tutor behaviours already discussed in the literature, executive students look specifically for practical industry knowledge and experience in tutors, when judging how effective a tutor is. This has implications for both the recruitment and training of online executive MBA tutors.

Item Type: Article
Research Areas: A. > Business School
Item ID: 24414
Useful Links:
Depositing User: Stephane Bignoux
Date Deposited: 26 Jun 2018 14:53
Last Modified: 23 Jul 2019 17:17
URI: https://eprints.mdx.ac.uk/id/eprint/24414

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