Disentangling the psychological effects of luxury fashion brands on social capital and WOM

Chang, Shing-Wan and Loukides, Grigorios and Mantegazza, Federica (2018) Disentangling the psychological effects of luxury fashion brands on social capital and WOM. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 24235
Notes on copyright: Reproduced with permission granted by the ICCMI Secretariat
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Depositing User: Shing-Wan Chang
Date Deposited: 09 May 2018 14:20
Last Modified: 13 Sep 2018 12:46
URI: http://eprints.mdx.ac.uk/id/eprint/24235

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