Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom

Hussain, Shahzeb (2018) Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image: a study from the perspectives of consumers in United Kingdom. PhD thesis, Middlesex University.

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Item Type: Thesis (PhD)
Research Areas: A. > Business School > Marketing, Branding and Tourism
B. > Theses
Item ID: 24160
Depositing User: Vimal Shah
Date Deposited: 23 Apr 2018 13:52
Last Modified: 23 Apr 2018 13:52
URI: http://eprints.mdx.ac.uk/id/eprint/24160

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