To what extent luxury retailing can be smart?

Pantano, Eleonora and Passavanti, Rosanna and Priporas, Constantinos-Vasilios and Verteramo⁠, Saverino (2018) To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services, 43 . pp. 94-100. ISSN 0969-6989

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Abstract

The aim of this paper is to explore how luxury brands use new technologies in the context of smart retailing. Building on qualitative data from multiple cases from the luxury industry, our analysis reveals that this sector is conscious of the benefits of using smart technologies as marketing tools, while the effective use of these innovative systems is still limited. However, studies on innovation forces affecting the retail industry are still limited in luxury sectors. The study provides an empirical contribution to the emerging topic of smart retailing with an emphasis on the luxury sector through its in-depth investigation of the usage of smart technologies by the firms studied.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 23974
Useful Links:
Depositing User: Costas Priporas
Date Deposited: 22 Mar 2018 18:27
Last Modified: 08 Nov 2018 22:29
URI: http://eprints.mdx.ac.uk/id/eprint/23974

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