A new approach to retailing for successful competition in the new smart scenario

Pantano, Eleonora and Priporas, Constantinos-Vasilios and Dennis, Charles (2018) A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management, 46 (3). pp. 264-282. ISSN 0959-0552

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Abstract

Purpose- This study develops the idea of smart retailing, exemplified in innovative, technology-enriched retail services as part of service-oriented strategies. In particular, the aim is to provide a new integrated framework to understand the emerging retail scenario based on the smart usage of technologies to improve retail service and develop innovation management strategies. This framework will provide a comprehensive understanding the basic forms of smart retailing as the current competitive scenario.
Design/ Methodology/approach- As a viewpoint, this paper employs an interdisciplinary approach, drawing upon the actual challenges in retailing, to propose a new perspective, the smart retailing one, to describe the new competitive scenario and formulates an emerging research agenda.
Findings- The present paper contributes to research on innovation and technology management for retailing by examining the key dimensions of smart retailing, which aims to enhancing retail service quality and retailers’ performance.
Originality- The paper explains how current retailing is moving to a smart perspective, and how retail management should be adapted to successfully perform in the current service-dominant logic scenario, as a consequence of increasing consumer involvement in service co-production and the rapid growth of digital technologies.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 23657
Notes on copyright: This article is © Emerald Group Publishing and permission has been granted for this version to appear here (https://eprints.mdx.ac.uk/23657). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. This is the accepted version of the manuscript "A new approach to retailing for successful competition in the new smart scenario", published in the journal "International Journal of Retail & Distribution Management"available via the journal site at: https://doi.org/10.1108/IJRDM-04-2017-0080.
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Depositing User: Costas Priporas
Date Deposited: 26 Feb 2018 14:44
Last Modified: 08 Nov 2018 09:53
URI: http://eprints.mdx.ac.uk/id/eprint/23657

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