Residents' place image: a cluster analysis and its links to place attachment and support for tourism

Stylidis, Dimitrios (2018) Residents' place image: a cluster analysis and its links to place attachment and support for tourism. Journal of Sustainable Tourism, 26 (6). pp. 1007-1026. ISSN 0966-9582

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Abstract

While there is a plethora of studies segmenting the lucrative tourism market, limited attention has been given to identifying potential segments of local residents based on their image of the place they live in as a tourist destination. This study aims to address this gap by a) clustering local residents of a tourist destination based on their images of that place; and b) identifying whether those image-based resident groups share similar/different levels of place attachment and intentions toward tourism (support for tourism, intention to recommend it to others). Analysis was based on a sample of 368 residents of Eilat, Israel. The findings suggest the presence of three resident groups with different images of Eilat - called Nature Aesthete, Appreciator, and Critical - and provide support that these groups exhibit dissimilar levels of attachment and intentions/behavior toward tourism. The Appreciator (residents with the most favorable image) were reported exhibiting higher levels of place attachment, support for tourism and were more likely to recommend their place to others as a tourist destination than the Critical (residents with the least favorable image). The implications of these findings to tourism theory and practice are discussed.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 23654
Notes on copyright: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Sustainable Tourism on 21/02/2018, available online: http://www.tandfonline.com/10.1080/09669582.2018.1435668
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Depositing User: Dimitrios Stylidis
Date Deposited: 26 Feb 2018 14:37
Last Modified: 28 Nov 2018 20:47
URI: http://eprints.mdx.ac.uk/id/eprint/23654

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