Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA

Ageeva, Elena and Melewar, T. C. and Foroudi, Pantea and Dennis, Charles and Jin, Zhongqi (2018) Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA. Journal of Business Research, 89 . pp. 287-304. ISSN 0148-2963

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Abstract

This study uses the attribution and signaling theory perspective to scrutinize the key impacts of the determinants of corporate website favorability. In addition, this paper examines the main influences of satisfaction and attractiveness on corporate image and reputation, observes the role that the demographics of consumers (gender and age) play in such relationships, and proposes a research model along with research tenets. To examine these tenets, the conceptual framework was empirically evaluated through the perceptions of 563 consumers toward the financial setting in Russia (563). This study employs complexity theory, which integrates the principle of equifinality. To examine the data, this research employs fuzzy set qualitative comparative analysis (fsQCA) and confirmatory factor analysis (CFA). Additionally, this study makes a managerial contribution to the understanding of marketing and communication managers and website designers regarding the associations among corporate website favorability, its antecedents, and its consequences.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 23421
Useful Links:
Depositing User: Zhongqi Jin
Date Deposited: 26 Jan 2018 17:58
Last Modified: 06 Sep 2018 08:06
URI: http://eprints.mdx.ac.uk/id/eprint/23421

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