Diaspora entrepreneurship and international market entry strategies in the emerging economies: a learning process

Ekanem, Ignatius U. (2017) Diaspora entrepreneurship and international market entry strategies in the emerging economies: a learning process. In: ISBE 2017: 40th Institute for Small Business and Entrepreneurship Conference, 08-09 Nov 2017, Belfast, Northern Ireland.

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Abstract

This paper presents an exploration into the market entry strategies of diaspora entrepreneurs in emerging economies. The research is qualitative using a case study approach involving in-depth semi-structured interviews. The findings suggest that diaspora entrepreneurs adopt mostly the network or, in some cases, the international new venture (born-global) market entry strategy rather than the traditional stage by stage approach. They also reveal that diaspora entrepreneurs adopt a learning process for their market entry. The paper contributes to better understanding on the transnational diaspora entrepreneurship and its dynamics. The implications for the study are also discussed.

Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School
Item ID: 22950
Notes on copyright: © The Author. Permission granted on 17/01/18, by the ISBE (http://isbe.org.uk/) to make the full text of the conference paper available in this repository (http://eprints.mdx.ac.uk/)
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Depositing User: Ignatius Ekanem
Date Deposited: 16 Nov 2017 16:19
Last Modified: 03 Apr 2019 18:57
URI: https://eprints.mdx.ac.uk/id/eprint/22950

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