Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry

Coello, Jonathan and Chang, Shing-Wan (2015) Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry. In: 20th International Conference on Corporate and Marketing Communications, 16-17 April 2015, Izmir, Turkey.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22815
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Depositing User: Shing-Wan Chang
Date Deposited: 02 Nov 2017 16:32
Last Modified: 13 Feb 2019 12:49
URI: https://eprints.mdx.ac.uk/id/eprint/22815

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