An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan

Fan, Shih-Heng and Chang, Shing-Wan (2014) An investigation of continued intention to use fast-fashion brands' Facebook fan pages in Japan. In: 43rd EMAC Conference, 3-6 June 2014, Valencia, Spain.

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Item Type: Conference or Workshop Item (Poster)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22812
Depositing User: Shing-Wan Chang
Date Deposited: 02 Nov 2017 16:30
Last Modified: 02 Nov 2017 16:30
URI: http://eprints.mdx.ac.uk/id/eprint/22812

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