Why Taiwanese continue using fast-fashion brands' Facebook pages?

Fan, Shih-Heng and Chang, Shing-Wan (2014) Why Taiwanese continue using fast-fashion brands' Facebook pages? In: 8th AMA SERVSIG International Service Research Conference, 13-15 June 2014, Thessaloniki, Greece.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22810
Depositing User: Shing-Wan Chang
Date Deposited: 02 Nov 2017 16:29
Last Modified: 02 Nov 2017 16:29
URI: http://eprints.mdx.ac.uk/id/eprint/22810

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