Experiencing brand on mobile augmented reality

Chang, Shing-Wan and Siregar, Yuri Heikal (2015) Experiencing brand on mobile augmented reality. In: 2015 Academy of Marketing Science World Marketing Congress, 14-18 July 2015, Bari, Italy.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22807
Depositing User: Shing-Wan Chang
Date Deposited: 02 Nov 2017 16:28
Last Modified: 12 Nov 2018 04:06
URI: http://eprints.mdx.ac.uk/id/eprint/22807

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