What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry

Coello, Jonathan and Chang, Shing-Wan (2015) What drives consumer’s intention to buy on mobile apps? A study of fast fashion industry. In: 2015 Global Fashion Management Conference (GFMC), 25 - 28 June 2015, Florence, Italy.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22805
Depositing User: Shing-Wan Chang
Date Deposited: 02 Nov 2017 16:26
Last Modified: 02 Nov 2017 16:26
URI: http://eprints.mdx.ac.uk/id/eprint/22805

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