How the use of social media leverages visit intentions in destination marketing

Chang, Shing-Wan (2016) How the use of social media leverages visit intentions in destination marketing. In: 45th Annual Conference of the European Marketing Academy, 24 - 27 May 2016, Oslo, Norway.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22796
Depositing User: Shing-Wan Chang
Date Deposited: 01 Nov 2017 15:56
Last Modified: 07 Sep 2018 15:05
URI: http://eprints.mdx.ac.uk/id/eprint/22796

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