The effectiveness of informational influence on social media marketing and brand knowledge

Chang, Shing-Wan (2016) The effectiveness of informational influence on social media marketing and brand knowledge. In: 21st International Conference on Corporate and Marketing Communications, 7 - 8 April 2016, Middlesex University, London.

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22795
Depositing User: Shing-Wan Chang
Date Deposited: 01 Nov 2017 15:56
Last Modified: 01 Nov 2017 15:56
URI: http://eprints.mdx.ac.uk/id/eprint/22795

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