Editorial [introduction: Sustainable Place Marketing]

Stylidis, Dimitrios and Terzidou, Matina (2017) Editorial [introduction: Sustainable Place Marketing]. International Journal of Tourism Policy, 7 (3). pp. 173-176. ISSN 1750-4090

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Abstract

This special issue of the International Journal of Tourism Policy examines different stakeholders’ perspectives of a place as a tourist destination, thereby advancing existing theoretical knowledge on sustainable place marketing and offering practical insights for destination marketers and planners. Destination image refers to the sum of beliefs, ideas and impressions that a person has of a destination (Kotler, Haider and Rein, 1993). Sustainable place marketing depends to a large extent on effective stakeholder management and inclusive processes with the collaboration and agreement of a range of stakeholders such as the tourists, local residents, business operators, and local government officials (Hall, 2008). Yet, so far the vast majority of destination image studies in the tourism literature have focused on the tourists’ perspective (Chew and Jahari, 2014; Stylidis, Bellhasen and Shani, 2015a) as this group commonly stimulates economic activities for the host communities (Goeldner and Ritchie, 2009).

Item Type: Article
Additional Information: Special Issue on: Sustainable Place Marketing Guest Editors: Dr. Dimitrios Stylidis and Dr. Matina Terzidou
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22622
Useful Links:
Depositing User: Dimitrios Stylidis
Date Deposited: 09 Oct 2017 15:07
Last Modified: 15 Sep 2018 04:44
URI: http://eprints.mdx.ac.uk/id/eprint/22622

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