Guest editors’ introduction: The state of art on corporate reputation: a special section

Melewar, T. C. and Nguyen, Bang and Alwi, Sharifah Faridah Syed and Navare, Jyoti (2017) Guest editors’ introduction: The state of art on corporate reputation: a special section. International Studies of Management and Organization, 47 (3). pp. 217-219. ISSN 0020-8825

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Abstract

This article provides an overview of our special issue on corporate reputation. Our aim is to present state-of-the-art research in the management and organization context that focuses on corporate reputation of organizations. We propose that researchers must adopt a more branding oriented mindset and emphasize more systematically the corporate reputation concept as part of the broader management efforts. The special issue contains five articles from renowned scholars and it is hoped that these articles will encourage further debate in this interesting research field of corporate reputation. We thank International Studies of Management and Organization for providing us with this platform.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22338
Notes on copyright: This is an Accepted Manuscript of an article published by Taylor & Francis in International Studies of Management and Organization on 09/06/2017, available online: http://www.tandfonline.com/10.1080/00208825.2017.1318016
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Depositing User: Jyoti Navare
Date Deposited: 09 Aug 2017 12:31
Last Modified: 09 Dec 2018 04:04
URI: http://eprints.mdx.ac.uk/id/eprint/22338

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