Unpacking how digital endorsement of sports celebrities affects fan behavior

Chang, Shing-Wan and Crone, Thomas (2017) Unpacking how digital endorsement of sports celebrities affects fan behavior. In: 15th International Research Symposium on Service Excellence in Management (QUIS15), 12-15 Jun 2017, Porto, Portugal.

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Item Type: Conference or Workshop Item (Other)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22285
Notes on copyright: Copyright © The Author(s)
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Depositing User: Shing-Wan Chang
Date Deposited: 26 Jul 2017 13:55
Last Modified: 15 Sep 2018 04:49
URI: http://eprints.mdx.ac.uk/id/eprint/22285

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