International and domestic tourists' "a priori" and "in situ" image differences and the impact of direct destination experience on destination image: the case of Linz, Austria

Iordanova, Elitza and Stylidis, Dimitrios (2017) International and domestic tourists' "a priori" and "in situ" image differences and the impact of direct destination experience on destination image: the case of Linz, Austria. Current Issues in Tourism . ISSN 1368-3500 (Published online first)

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Abstract

A profound understanding of destination image and its determinants is of significance for destinations aiming to effectively position themselves in the tourism market. However, existing research on destination image formation has mainly focused on the “a priori” and “a posteriori” stages and paid only limited attention to the “in situ” stage. To fill in this gap, this study examines the effect direct destination experience and visitors’ nationality (domestic vs. international), have on both “pre-travel” and “in-situ” cognitive and affective elements of image. The study was conducted using 400 international and domestic visitors to Linz, Austria. The findings indicate that there are significant differences in the way domestic and international tourists perceive Linz as a tourist destination both prior and during the actual experience. The study also provides empirical evidence that direct destination experience plays a major role in destination image formation, irrespectively of individual’s nationality. The theoretical and practical implications of these findings are also discussed.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22203
Notes on copyright: This is an Accepted Manuscript of an article published by Taylor & Francis in Current Issues in Tourism on 03/07/2017, available online: http://www.tandfonline.com/10.1080/13683500.2017.1346588
Useful Links:
Depositing User: Dimitrios Stylidis
Date Deposited: 06 Jul 2017 14:51
Last Modified: 03 Jan 2019 04:04
URI: http://eprints.mdx.ac.uk/id/eprint/22203

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