Green Universities and eco-friendly learning: from league tables to eco-entrepreneurship education

Moon, C. J. (2015) Green Universities and eco-friendly learning: from league tables to eco-entrepreneurship education. In: 10th European Conference on Innovation and Entrepreneurship (ECIE 2015), 17-18 Sept 2015, Genoa, Italy.

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Abstract

The United Nations World Summit, 2005, advocated equipping students with the knowledge and understanding, skills and attributes needed to work and live in a way that safeguards environmental, social and economic wellbeing. 2014 marked the 10th and final year of the UN Decade for Education for Sustainable Development; with over two thirds of students surveyed believing that sustainable development should be covered in their degree courses (surveyed in 2010, 2011 and 2012, People & Planet, 2015). This paper outlines recent developments in incorporating green business, sustainable products and eco-entrepreneurship into HEI business school curricula. The focus is survey research of n=150 students at one HEI in the UK, and interviews with the Head of Estates and the Director of Student Engagement, to ascertain student attitudes towards the introduction of ‘green business’ modules; and the views of senior staff on student engagement in environmental improvements.
The results are mapped onto two dimensions (interest in the environment and interest in a green module) and four conceptual domains (colour coded - red, yellow, light green, dark green) to exemplify the differentiation in student attitudes; and the concomitant need to develop different strategies for implementing curriculum development. Results indicate the majority of students in the sample displayed negative attitudes towards curriculum development in this regard. In general, red classified students (‘cynical’) tended to see curriculum development in this area as irrelevant; yellow (‘instrumentalist’) and dark green (‘advocate’) were more positive. Light green (‘complacent’) tended to feel they had enough environmental awareness without further curriculum development. Implications for curriculum development, student engagement, and plans for improving the green rating of the target HEI are provided by reviewing current KPI data against the top performing HEI in the UK (Green Planet index, 2015). The results are applicable to other HEIs across Europe.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Paper first published by Academic Conferences and Publishing International (ACPI) as: Moon, C., 2015. Green Universities and eco-friendly learning: from league tables to eco-entrepreneurship education. Proceedings of the 10th European Conference on Innovation and Entrepreneurship ECIE 2015 hosted by the University of Genoa, Italy on the 17-18 September 2015, pp. 468-478. Book version ISBN: 978-1-910810-49-1, Book Version ISSN: 2049-1050
Research Areas: A. > Business School > International Management and Innovation > Corporate Social Responsibility and Business Ethics group
Item ID: 21787
Notes on copyright: The published paper is included in this Repository (eprints.mdx.ac.uk) with permission from the publisher Academic Conferences and Publishing International (ACPI)
Useful Links:
Depositing User: Christopher Moon
Date Deposited: 05 May 2017 14:13
Last Modified: 05 Apr 2019 05:05
ISBN: 9781910810491
URI: https://eprints.mdx.ac.uk/id/eprint/21787

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