Big data to optimise product strategy in electronic industry

Khan, Nawaz, Lakshmi Sabih, Vijay, Georgiadou, Elli and Repanovich, Angela (2016) Big data to optimise product strategy in electronic industry. In: 3rd International Conference on Advances in Big Data Analytics, 25-28 July 2016, Las Vegas, USA.

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This research identifies the success factors for new product development and competitive advantage as well as argues how big data can expedite the process of launching a new product initiative. By combining the research findings and the patterns of background theories, an inquisitive framework for the new product development and competitive advantage is proposed. This model and framework is a prototype, which with the aid of scenario recommends the parsimonious and an unified way to elucidate the requisite of the market analysis, organizational potential and customer insights for product strategy and competitive advantage.

Item Type: Conference or Workshop Item (Paper)
Keywords (uncontrolled): product strategy, customer insights, market analysis, organizational potential, innovation
Research Areas: A. > School of Science and Technology > Computer Science
Item ID: 21529
Notes on copyright: Permission granted (11/05/17) by Elected Steering Committee of ABDA and CSREA Press to make the accepted manuscript available in this Repository (
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Depositing User: Nawaz Khan
Date Deposited: 20 Mar 2017 16:47
Last Modified: 06 Apr 2019 04:59

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