Islands and destination image: the case of Ios

Stylidis, Dimitrios and Terzidou, Matina and Terzidis, Konstantinos (2008) Islands and destination image: the case of Ios. Tourismos: an international multidisciplinary refereed journal of tourism, 3 (1). pp. 180-189. ISSN 1790-8418

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Abstract

This study was conducted to identify the image of Ios as a tourist destination as perceived by the visitors, in order to contribute to the formation of an effective marketing plan. The strengths and weaknesses of the image of Ios were measured and presented, accompanied with a number of recommendations. The findings revealed that Ios has a very strong destination image as a party island, with the majority of the visitors being international young students coming to enjoy the relaxing atmosphere and the party mood of the island. As a result, Ios needs to strengthen its image compared to other islands or destinations which offer the same product, by promoting its competitive advantages, such as; the nightlife, the relatively low prices, the relaxing atmosphere and the friendliness of the locals.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 21489
Notes on copyright: © University of the Aegean. Printed in Greece. Some rights reserved. ISSN: 1790-8418. Except where otherwise noted, this work is licensed under a Creative Commons Attribution-Noncommercial-NoDerivatives 3.0 License http://creativecommons.org/licenses/by-nc-nd/3.0/
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Depositing User: Dimitrios Stylidis
Date Deposited: 02 Mar 2017 17:09
Last Modified: 07 Dec 2018 08:47
URI: http://eprints.mdx.ac.uk/id/eprint/21489

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