The role of e-commerce in the competitiveness of SMEs in developing economies: evidence from Nigeria

Ekanem, Ignatius U. and Abiade, Gbolahan Emeka (2016) The role of e-commerce in the competitiveness of SMEs in developing economies: evidence from Nigeria. In: AIB-SSA Conference: The 2016 Conference Academy of International Business Sub-Saharan Africa Conference, 17-19 Aug 2016, Lagos Business School, Lagos, Nigeria.

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The aim of this paper is to understand the role of e-commerce in increasing the competitiveness of SMEs in developing economies. The study adopts a qualitative methodology which involves in-depth, semi-structured interviews and direct observation in order to derive answers to such questions as ‘why’ the system is adopted and ‘how’ the developing economy conditions influence the system. The study suggests that the adoption of e-commerce by small businesses in developing economies enhances customer relations and satisfaction, global awareness of product and services, market expansion, reduced market costs and increased competitiveness. Other findings indicate that increasing access to the Internet and changing lifestyle enable the success of e-commerce in developing economies. The main implication of the study is that small business owners should be encouraged to adopt e-commerce in order to enhance their market expansion and global competitiveness. The study is limited to the extent that it can be generalised to a wider population of small businesses.

Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School
Item ID: 21205
Notes on copyright: © The Author(s).
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Depositing User: Ignatius Ekanem
Date Deposited: 31 Jan 2017 16:15
Last Modified: 02 Apr 2019 13:44

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