Local residents' level of trust, emotions, attachment, and support for the 2014 FIFA World Cup, Brazil

Sharma, Bishnu, Gursoy, Dogan, Panosso Netto, Alexandre and Ribeiro, Manuel Alector (2016) Local residents' level of trust, emotions, attachment, and support for the 2014 FIFA World Cup, Brazil. In: 6th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, 14-17 July 2016, Guangzhou, China.

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Abstract

This study investigates the relationship between the level of trust the local residents have to the relevant government and non-governmental bodies, residents‘ level of emotions and attachment with their level of support for the FIFA World Cup 2014 held in Brazil. For collecting the data for this study, a survey was carried out from a sample of residents (n=3786) located in 12 cities in Brazil that were involved in hosting the World Cup games. The results suggest that positive emotions, attachment, and trust have a significant positive relationship with their support for the event and negative emotions have a significant negative relationships with their support.

Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 21126
Useful Links:
Depositing User: Manuel Ribeiro
Date Deposited: 19 Jan 2017 13:00
Last Modified: 02 Nov 2017 11:43
URI: https://eprints.mdx.ac.uk/id/eprint/21126

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