The influence of magazines on men: normalizing and challenging young men’s prejudice with “lads’ mags”

Hegarty, Peter, Stewart, Andrew, Blockmans, Inge and Horvath, Miranda A. H. ORCID: (2018) The influence of magazines on men: normalizing and challenging young men’s prejudice with “lads’ mags”. Psychology of Men & Masculinity, 19 (1) . pp. 131-144. ISSN 1524-9220 (doi:10.1037/men0000075)

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Social psychologists have argued that popular UK and USA men’s magazines known as lads’ mags have normalized hostile sexism among young men. Three studies develop this argument. First, a survey of 423 young UK men found that ambivalent sexism predicted attitudes toward the consumption of lads’ mags, but not other forms of direct sexual consumption (paying for sex or patronizing strip clubs). Second, Study 2 (N = 81) found that young men low in sexism rated sexist jokes as less hostile towards women, but not as either funnier nor more ironic, when those jokes were presented within a lads’ mags context. These findings refute the idea that young men readily read lads’ mags’ sexism as ironic or ‘harmless fun.’ They show instead that placing sexist jokes in lads’ mags contexts makes them appear less hostile. The third study (N = 275) demonstrated that young men perceived lads’ mags as less legitimate after attempting to distinguish the contents of lads’ mags from rapists’ legitimations of their crimes. Implications for contemporary studies of masculinities and consumption are discussed.

Item Type: Article
Research Areas: A. > School of Science and Technology > Psychology > Forensic Psychology Research Group
Item ID: 20870
Notes on copyright: Copyright 2016 American Psychological Association. This article may not exactly replicate the authoritative document published in the APA journal. It is not the copy of record.
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Depositing User: Miranda Horvath
Date Deposited: 08 Nov 2016 12:07
Last Modified: 02 Apr 2019 09:01

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