Approximating cultural proximity and accentuating cultural difference: cross-border transformations in Asian television drama

Glynn, Basil (2013) Approximating cultural proximity and accentuating cultural difference: cross-border transformations in Asian television drama. In: Reading Asian Television Drama: Crossing Borders and Breaking Boundaries. Kim, Jeongmee, ed. Reading Contemporary Television . I.B. Tauris, London, pp. 43-64. ISBN 9781845118600

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Abstract

This chapter examines the global flows of Asian television drama and argues that at times it is various approximations of cultural proximity rather than universally popular elements that enable the same dramas to be popular in numerous and diverse locations. In order to overcome very real barriers to cultural exchange, even in cases of geographical and cultural proximity, deceptive strategies that overhaul television programmes and camouflage their origins have long been (and continue to be) part and parcel of breaking into new markets both in Asia and in the West. Such strategies, three of which are discussed in this chapter, have enabled Asian television over the years to circumvent national prejudices, overcome cultural discount and take advantage of audience fondness for the recognizable and familiar.

Item Type: Book Section
Research Areas: A. > School of Media and Performing Arts > Media
Item ID: 20663
Useful Links:
Depositing User: Basil Glynn
Date Deposited: 29 Sep 2016 09:58
Last Modified: 12 Jul 2018 14:14
URI: https://eprints.mdx.ac.uk/id/eprint/20663

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