Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism?

Gibbs, Paul (2018) Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism? Journal of Marketing for Higher Education, 28 (1). pp. 1-11. ISSN 0884-1241

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Abstract

Consumerism acts to maintain the emotional reversal of work and family. Exposed to a continual bombardment of advertisements through a daily average of three hours of television (half of all their leisure time), workers are persuaded to ‘need’ more things. To buy what they now need, they need money. To earn money, they work longer hours. Being away from home so many hours, they make up for their absence at home with gifts that cost money. They materialize love. And so the cycle continues [Baumann, Z. (2007). Collateral casualties of consumerism. Journal of Consumer Culture, 7, 1].

Item Type: Article
Research Areas: A. > School of Health and Education > Education
Item ID: 20158
Notes on copyright: This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing for Higher Education on 10 April 2017, available online: http://dx.doi.org/10.1080/08841241.2017.1311979
Useful Links:
Depositing User: Paul Gibbs
Date Deposited: 07 Jul 2016 10:00
Last Modified: 04 Apr 2019 16:34
URI: https://eprints.mdx.ac.uk/id/eprint/20158

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