A review of the nonmarket strategy literature: toward a multi-theoretical integration

Mellahi, Kamel, Frynas, Jedrzej George, Sun, Pei and Siegel, Donald (2016) A review of the nonmarket strategy literature: toward a multi-theoretical integration. Journal of Management, 42 (1). pp. 143-173. ISSN 0149-2063 (doi:10.1177/0149206315617241)

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Abstract

Two parallel strands of nonmarket strategy research have emerged largely in isolation. One strand examines strategic corporate social responsibility (CSR), and the other examines corporate political activity (CPA), even though there is an overlap between the social and political aspects of corporate strategies. In this article, we review and synthesize strategic CSR and CPA research published in top-tier and specialized academic journals between 2000 and 2014. Specifically, we (a) review the literature on the link between nonmarket strategy and organizational performance, (b) identify the mechanisms through which nonmarket strategy influences organizational performance, (c) integrate and synthesize the two strands—strategic CSR and CPA—of the literature, and (d) develop a multi-theoretical framework for improving our understanding of the effects of nonmarket strategy on organizational performance. We conclude by outlining a research agenda for future theoretical and empirical studies on the impact of nonmarket strategy on organizational outcomes.

Item Type: Article
Additional Information: Published online before print November 24, 2015
Keywords (uncontrolled): corporate social responsibility (CSR); corporate political activity (CPA); nonmarket strategy; organizational performance; theoretical integration
Research Areas: A. > Business School > International Management and Innovation > Corporate Social Responsibility and Business Ethics group
Item ID: 18574
Notes on copyright: Gold Open Access purchased
Depositing User: George Frynas
Date Deposited: 15 Dec 2015 10:59
Last Modified: 31 May 2019 04:42
URI: https://eprints.mdx.ac.uk/id/eprint/18574

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