Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

Al-Qeisi, Kholoud and Dennis, Charles and Alamanos, Eleftherios and Jayawardhena, Chanaka (2014) Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research, 67 (11). pp. 2282-2290. ISSN 0148-2963

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Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that website design quality is a multi-dimensional construct with a higher-order structure that, when successfully incorporated into the UTAUT model, outperforms existing models. Results are based on a survey of 216 users of Internet banking. Findings indicate that the technical, general content and appearance dimensions of a website are most important for users. These dimensions are significantly related to usage behavior directly and indirectly. A halo effect may influence overall evaluation of a website because the dimensions of website design quality are interrelated. The implication is that improvements to the appearance of a website should enhance the overall evaluation of the site, leading to greater usage intentions.

Item Type: Article
Additional Information: Available online 7 July 2014
Keywords (uncontrolled): Online behaviour Website design quality dimensions Usage behaviour Technology acceptance
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 18365
Notes on copyright: This is an authors version, which I gather Elsevier allow to be self-archived.
Depositing User: Charles Dennis
Date Deposited: 02 Nov 2015 10:56
Last Modified: 06 Dec 2016 07:50

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