Methodologies and strategies for enhancing the undergraduate experience for BA/BSC product design students through collaborations with designer Moritz Waldemeyer

Jedwab, Debora M. and Zivanovic, Aleksandar (2015) Methodologies and strategies for enhancing the undergraduate experience for BA/BSC product design students through collaborations with designer Moritz Waldemeyer. In: EDULEARN15 7th International Conference on Education and New Learning Technologies, 6-8 Jul 2015, Barcelona, Spain.

PDF - Published version (with publisher's formatting)
Download (494kB) | Preview
[img] PDF - Final accepted version (with author's formatting)
Restricted to Repository staff and depositor only

Download (439kB)


This paper examines methodologies and strategies used to enhance learning and the Undergraduate experience for BA(Hons) and BSc(Hons) Product Design students. Specifically, it details a number of projects in collaboration with an external designer, (Waldemeyer) Moritz Waldemeyer and how this has led to enhanced student experiences and high profile work opportunities both during studies and upon graduation.

This includes work with Mercedes, Ellie Goulding, Take That, Electrabel, Laikingland and The Olympic Closing Ceremony and Paralympics, 2012.
The paper describes the progression of Waldemeyer from a one-off guest lecturer to becoming a visiting lecturer at Middlesex University facilitating a live Design Project as part of the curriculum along with Laikingland. This led to the placement of students on commercial projects outside of the University and finally, to Waldemeyer becoming a Designer in Residence.

The paper demonstrates how the live projects motivated the partaking students to develop vital skills leading to a high proportion of high level degree outcomes. Their increased confidence and competency on working to live deadlines has led to a number of them setting up or working in successful design studios, launching products on Kickstarter and being taken on as Graduate Teaching Assistants at Middlesex University.
Techniques such as presentation and visualisation skills, thinking on the job, iterative prototyping, physical computing skills and group work contributed to the success of this approach alongside encouragement and facilitation from the participating tutors.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Conference paper published as: D. Jedwab, A. Zivanovic (2015) Methodologies And Strategies For Enhancing The Undergraduate Experience For BA/BSC Product Design Students Through Collaborations With Designer Moritz Waldemeyer, EDULEARN15 Proceedings, pp. 3190-3199.
Keywords (uncontrolled): innovation, creativity, product design, shared learning, technology, motivation, student experience, live projects, internships
Research Areas: A. > School of Science and Technology > Design Engineering and Mathematics
Item ID: 18342
Notes on copyright: Permission granted on 26/06/2016, by the EDULEARN15 Technical Secretariat to make the full text of the published version available in the Middlesex University Research Repository (
Useful Links:
Depositing User: Aleksandar Zivanovic
Date Deposited: 29 Oct 2015 10:28
Last Modified: 19 Aug 2019 08:38

Actions (login required)

Edit Item Edit Item

Full text downloads (NB count will be zero if no full text documents are attached to the record)

Downloads per month over the past year