Competitive intelligence organization in practice: the case of a multinational retailer

Gatsoris, Lampros and Priporas, Constantinos-Vasilios and Theodoridis, Constantinos (2015) Competitive intelligence organization in practice: the case of a multinational retailer. In: Management Innovation, Entrepreneurship: A Global Perspective. Vrontis, Demetris and Sakka, Georgia and Amirkhanpour, Monaliz, eds. Cambridge Scholars Publishing, Newcastle upon Tyne, UK, pp. 152-182. ISBN 9781443874649

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Abstract

The aim of this chapter is to present the organization and function of a formal CI department and how CI is actually generated within an organization. For this purpose, a multinational electronics retailer from Europe was used as an anecdotal case example

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 17823
Notes on copyright: Do not have permission due to copyright.
Depositing User: Costas Priporas
Date Deposited: 01 Oct 2015 18:04
Last Modified: 17 Dec 2018 16:42
URI: http://eprints.mdx.ac.uk/id/eprint/17823

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