A comparison between Asian and Australasia backpackers using cultural consensus analysis

Paris, Cody Morris and Musa, Ghazali and Thirumoorthi, Thinaranjeney (2015) A comparison between Asian and Australasia backpackers using cultural consensus analysis. Current Issues in Tourism, 18 (2). pp. 175-195. ISSN 1368-3500

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This study tests the differences in the shared understanding of the backpacker cultural domain between two groups: backpackers from Australasia and backpackers from Asian countries. A total of 256 backpackers responded to a questionnaire administered in Kuala Lumpur, Bangkok and Krabi Province (Thailand). Cultural consensus analysis (CCA) guided the data analysis, to identify the shared values and the differences in the backpacker culture of the two groups. The findings revealed that while the two groups share some of the backpacker cultural values, some other values are distinctively different from one another. The study provides the first empirical evidence of the differences in backpacking culture between the two groups using CCA. Based on the study findings, we propose some marketing and managerial implications.

Item Type: Article
Additional Information: Published online: 28 May 2014
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 17483
Notes on copyright: This is an Accepted Manuscript of an article published by Taylor & Francis in Current Issues in Tourism on 28/05/14, available online: http://www.tandfonline.com/10.1080/13683500.2014.920771
Depositing User: Cody Paris
Date Deposited: 08 Sep 2015 10:11
Last Modified: 06 Dec 2016 17:16
URI: http://eprints.mdx.ac.uk/id/eprint/17483

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