Destination image, on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists

Stylidis, Dimitrios and Belhassen, Yaniv and Shani, Amir (2015) Destination image, on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists. Current Issues in Tourism . ISSN 1368-3500 (Published online first)

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Abstract

Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment.

Item Type: Article
Additional Information: Published online: 17 Jun 2015
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 17132
Useful Links:
Depositing User: Dimitrios Stylidis
Date Deposited: 01 Jul 2015 09:23
Last Modified: 13 Oct 2016 14:36
URI: http://eprints.mdx.ac.uk/id/eprint/17132

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